Ep 2: Elevate Your Business: How To Transform Services Into Unforgettable Experiences

When your industry feels saturated, how do you become the obvious choice people recommend?

Lisa sits down with Christina Guthrie (The Guthrie Collective) to unpack the reputation led moves that make a service stand out and spread, without louder marketing.

What you’ll take away:
- How to create a point of difference people can feel, so referrals become your growth engine.
- Why service design beats more marketing. Every day experiences delivered with intention and dignity.
- The word of mouth system: relationships, trust and consistency that keep enquiries coming. 
- How to build independence/capacity into your model. 
- Why team culture is the moat and what Christina hires for to protect the experience.

Links:
- Guest website: The Guthrie Collective  - https://www.theguthriecollective.com 
- The Guthrie Collective Instagram: Follow on Instagram - https://www.instagram.com/theguthriecollective 
- Mint Agency newsletter sign up: Podcast Newsletter - https://www.mintagency.com.au/news-sign-up 

Credits:
- Host: Lisa Morey, Founder of Mint Agency
- Guest: Christina Guthrie, Founder of The Guthrie Collective
- Production: Podcast Expert Lab
- Music: 'Country Western On' - moodmode (Pixabay)
- Studio partner: The Streaming Guys - thanks to their team for partnering with us and providing the soundproof podcast pod and pro recording setup.

STAY FRESH. STAY KIND.