Minted

When your industry feels saturated, how do you become the obvious choice people recommend?
Lisa sits down with Christina Guthrie (The Guthrie Collective) to unpack the reputation led moves that make a service stand out and spread, without louder marketing.
What you’ll take away:- How to create a point of difference people can feel, so referrals become your growth engine.- Why service design beats more marketing. Every day experiences delivered with intention and dignity.- The word of mouth system: relationships, trust and consistency that keep enquiries coming. - How to build independence/capacity into your model. - Why team culture is the moat and what Christina hires for to protect the experience.
Links:- Guest website: The Guthrie Collective  - https://www.theguthriecollective.com - The Guthrie Collective Instagram: Follow on Instagram - https://www.instagram.com/theguthriecollective - Mint Agency newsletter sign up: Podcast Newsletter - https://www.mintagency.com.au/news-sign-up 
Credits:- Host: Lisa Morey, Founder of Mint Agency- Guest: Christina Guthrie, Founder of The Guthrie Collective- Production: Podcast Expert Lab- Music: 'Country Western On' - moodmode (Pixabay)- Studio partner: The Streaming Guys - thanks to their team for partnering with us and providing the soundproof podcast pod and pro recording setup.
STAY FRESH. STAY KIND. 
 

When you’re a young business owner, how do you get taken seriously, especially when you’re still building confidence, cash flow and credibility at the same time?
Lisa sits down with Rachel Fowler (The Press café in Wagga Wagga) to unpack what it really took to open the doors, the two year lead up, the brutal first 18 months and the choices that built a loyal community and a strong team culture.
What you’ll take away:
- Why 'taken seriously' usually comes from consistency and decisions, not age.- What the early years actually cost: sleep, health, money and social pressure and what makes it worth it anyway.- The hiring lesson that protects everything: making a backup plan beats hiring the wrong person. - How to think about outsourcing when you hate admin and love the work you’re actually meant to be doing. - What success can look like when it’s based on workplace happiness and life outside work. - Why Rachel’s Instagram engagement works: community as a two way relationship, not constant selling. 
Links:- Guest Instagram: The Press - https://www.instagram.com/thepresswaggawagga- Mint Agency newsletter sign up: Podcast Newsletter - https://www.mintagency.com.au/news-sign-up 
Credits:- Host: Lisa Morey, Founder of Mint Agency- Guest: Rachel Fowler, Founder of The Press Café (Wagga Wagga)- Production: Podcast Expert Lab- Music: 'Country Western On' - moodmode (Pixabay)- Studio partner: The Streaming Guys - thanks to their team for partnering with us and providing the soundproof podcast pod and pro recording setup
STAY FRESH. STAY KIND. 
 

When you’re running a business and a life at the same time, why does it still feel like everyone else has it handled and you’re the only one winging it?
In this short pilot, Lisa Morey (Mint Agency) introduces mint.ed — a podcast for small business owners in the “in between stage”: you’ve started, you can do the work, people pay you and now the business needs to run with more clarity and intention.
Launching on International Women’s Day 2026 with the theme #GiveToGain and Lisa’s living that by giving the small business community a show built for the moment you’re in.
Each episode features lived experience from local small business owners and people closely connected to the small business network, plus one actionable takeaway you can use in your own business straight away.
The Series 1 focus: getting taken seriously, navigating competition, building the right network and making cleaner calls as an owner.
Launching on Sunday 8th March 2026, with new episodes dropping every fortnight on a Wednesday AEST.
Links:Mint Agency newsletter sign up: Podcast Newsletter 
Credits:Host: Lisa Morey, Founder of Mint AgencyProduction: Podcast Expert LabMusic: “Country Western On” — moodmode (Pixabay)Studio partner: The Streaming Guys — thanks to their team for partnering with us and providing the soundproof podcast pod and pro recording setup.